Web design in London has become extremely professional and creative. The clients have become more concerned about the thematic approach of the design along with the aesthetic aspect. This is why professional web design companies are gearing up to meet their clients’ needs. There is no specific formula of creating a professional website design. However, a designer can follow some essential tips to bring forth the most desirable and masterly built web design of London. Website design and web development in London has been made affordable by leading and popular companies like Flick Media. Essential tips on web design of London are given here to help a website designer to build an appropriate website design for London customers:
- Content is always the king and it has become more powerful now
Content has been the most important part of a website and its importance has become more important with the passage of time. After the Panda update of Google, content is being given more emphasis. Originality of content has become the most important thing. Now, let us come to the readability aspect of content. Web users are very finicky and thus skim the content rather than going through the entire one thoroughly. This is why it is always desirable to make the content scannable as much as possible with headlines and bullets. The reader must be able to go through the entire content at a glance and get idea about the same. This is how original and scannable content can give immense mileage to web design of London.
- Prudent use of graphics and coding optimisation
Multimedia graphics can make a site look attractive. However, use of flash images or large ones can slow down the loading time of a site. Hence, it is better to use graphic images in a site as less as possible. They should not be overused. In fact, the ones that are used in the site should be optimised so that the pictures don’t affect the loading time of a site. Loading time of a site can also be optimised with optimised CSS and HTML coding in the source page. This can be done by removing the unnecessary tags, excessive spaces and comments. All these will ultimately minimise the size of a file and will lessen download time.
- Colour Scheme
Colours play very important role in readability of a site. The black coloured text is always preferred by the designers because they give maximum readability to the site. Every aspect of a site is interrelated. That’s why the colour scheme of a page should match with that of the logo design. There is no fixed rule of an aesthetic design. The main idea of an attractive and compelling web design of London is that the target audience gets the idea of the content in the right manner.
- Navigation structure should be clean
One of the most important aspects of web design of London is that the viewer should be able to reach every possible page at a maximum of two to three clicks.
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